instagram influencer agreement contract template
Influencer Agreement template guide for Influencer or Brand

Influencer: Brand and Influencer Agreement Template


So, you're ready to enter the exciting world of influencer marketing and engage someone to help you grow your brand! You'll need this handy Influencer Agreement template, which sets out the nitty gritty of your arrangement with your chosen collaborator.
This Influencer Agreement template allows you to tailor it to each individual collaboration, whether you're paying the influencer in cash, with commission per sale, or with your very own products. It details what their obligations are in terms of the campaign, down to what hashtags to use in their captions, and ensures that you have final approval of everything before it goes live. It also protects intellectual property (yours and theirs), so you know what's what before you both sign on the dotted line.

Who’s it for? 

Our Influencer Agreement template is for brands ready to engage influencers to help them promote their products and/or services. Not sure it's the right fit? Book in a 15-minute consult with one of our lawyers, so we can give you the legally legit lowdown!

What's included? 

  • Clear payment terms
  • Details of the collaboration
  • Campaign brief with prompts to help you understand what you need
  • Series of obligations
  • Confidentiality clause
  • Termination terms
  • Intellectual property protection
  • Many more specific bits and pieces to ensure your arrangement is legally legit



A couple of quick things to make sure we’re on the same page:

First, purchasing our templates, utilising our free resources or having a chat with us as part of a consultation doesn’t create a lawyer-client relationship between you and Foundd Legal (sorry!). It also doesn’t constitute legal advice.

All templates adhere to Australian principles of contract law and are designed for those doing business in Australia (unless they specifically state that they are in accordance with New Zealand law, for businesses in New Zealand). Similar principles may apply in your jurisdiction, but we recommend that you consult with a qualified lawyer in your area prior to purchasing our templates.

While we do our best to minimise legalese (that’s complex lawyer-speak) within our contracts, there are certain things that require particular wording in order to best protect you and your business. Please don’t expect our contracts to be super simple - they’re as simple as they possibly can be, while still being comprehensive and putting your needs first (even the ones you didn’t know you had!). Of course, if you’re having trouble understanding something specific, you’re welcome to get in touch with any questions!

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Ready to go?

Sitting with a brilliant brand but unsure about where to go from here? We’re here to help you get your business off the ground when it comes to all things legal. Bonus! We won’t make it confusing! Legal can be fun. We swear. So book us now for your free consultation.