From Instagram posts to product designs, pop culture influences can inspire creativity. However, they can also lead to legal headaches if copyright laws are overlooked. This blog breaks down the basics of copyright infringement and offers practical tips for avoiding trouble while staying creative.
What Is Copyright Infringement?
Copyright infringement occurs when you use copyrighted material—such as a celebrity’s image, song, or artwork—without obtaining permission from the rights holder. For small business owners, the consequences can include takedown notices, fines, and legal action.
Common Copyright Pitfalls in Marketing
Using Celebrity Photos Without Permission
Downloading a celebrity photo from Google and using it in an ad may violate copyright laws unless certain exceptions apply. In Australia, fair dealing allows limited use of copyrighted content for purposes such as criticism, review, reporting the news, or parody. However, these exceptions are narrow and unlikely to cover commercial use. Always seek legal advice if unsure.
Including Song Lyrics or Music
Using even a short clip of a popular song or quoting lyrics can be a copyright breach unless you secure a license.
Creating Merchandise Inspired by Celebrities
Products featuring celebrity names, catchphrases, or likenesses can cross the line from inspiration to infringement without proper licensing.
Take Control of Your Content
Ensure your content is both creative and compliant with copyright laws. Our Licence Agreement Template is an essential tool for protecting your business. Get started here.
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This article is for general information purposes only and should be used solely as general guidance. It does not and is not intended to represent legal advice or other professional advice.
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