Tricks of the Trade Mark®
Trade mark your brand. File fast. Feel legally legit.
In just one afternoon, go from “Is my brand even protected?” to confidently filing your trade mark, without the $2K+ lawyer bill or endless Googling.
Get the exact process trusted by founders: strategy, templates, AI-powered tools, and expert legal support, all built on 20+ years of trade mark experience.
Everything you need to protect your brand, minus the stress, confusion, or risk of getting it wrong.
"Getting our trade mark organised had always felt so intimidating but we're so glad we finally did it with Riz's help! Her training made the entire process so easy and helped us understand the strategy behind a good trade mark application - not just the application steps. Thank you Riz! We couldn't have done it without you!"
Katy S.
Oh My Digital
Trusted by hundreds of creatives, founders, and growing brands, including:
What we hear all the time
"Do I really need a trade mark?"
"I’ve spent years building my brand, what if I lose the name?"
"I’m smart, but legal stuff makes me second-guess everything."
We get it. You’re smart, savvy, and scrappy. But the trade mark process isn’t beginner-friendly. And the risk of messing it up? Massive.
This course fixes that!
WHY THIS ISN’T
'just another course'
You're not buying more content. You're buying the legal confidence to protect your brand, in hours, not months. This is the exact process I use for 1:1 clients who pay $2K+GST.
You’ll:
✓ Skip the lawyer fees
✓ File with confidence
✓ Know what to do if you hit objections
✓ Get built-in support if things get tricky, no need to figure it out alone
Because this isn’t a DIY guessing game. It’s a proven legal shortcut, backed by 20+ years of trade mark experience, and designed to get your application filed, fast.
No matter which path you choose, you’ll get real legal strategy and the support you need to protect your IP like a pro.
The #1 legal mistake smart business owners still make…
You’ve built a business you love, but your brand name? Your course name? Your logo?
RIGHT NOW THEY'RE UNPROTECTED.
Without a registered trade mark, here’s what you’re risking
✓ Someone else registering your name first
✓ Cease and desists that force a rebrand
✓ Losing the right to your business name or logo
✓ Inability to licence, scale or expand
If you’re building a brand with value, recognition, and revenue potential, you need a trade mark.
And if you're thinking long-term, licensing your brand, collaborating with others, expanding internationally, a registered trade mark isn’t optional. It’s a non-negotiable.
Trade marks don’t just protect. They empower. And this course shows you how.
Imagine this…
✓ Your trade mark is locked in.
✓ Your brand is protected.
✓ You're no longer second-guessing every legal move.
✓ You’re not just filing a trade mark.
✓ You’re protecting your entire brand identity, and giving yourself the legal footing to scale, collaborate, and license with confidence.
This is empowerment, not overwhelm. You’ll submit your own application (without the $2K+ invoice) and actually understand what you're doing.
Because owning your brand shouldn’t feel impossible.
It should feel like a boss move.
Here's how it works
The Fast-Track Filing Framework
Trade marking doesn’t need to be scary or slow. Our lawyer-built system breaks it down into 3 powerful, doable steps, so you can protect your brand without second-guessing a thing.
Choose Smart
Learn how to choose the right trade mark class and check availability like a pro (without hiring one).
File Fast
Use our checklists, examples, and legal templates to file your application online, confidently, correctly, and without delays.
Defend with Confidence
Got questions or run into an objection? Use our lawyer-backed templates, AI assistant Marki™, and access to the Legal Lounge to tackle it like a pro.
No guesswork. No $2K+ invoice. Just clarity, speed, and expert backup.
The legal shortcut you wish you found sooner
This isn’t just a DIY course. It’s your complete legal action plan, built by a trade mark lawyer, for business owners like you.
What’s inside
When you join Tricks of the Trade Mark®, you’re not just getting a course, you’re getting a legal support system built for modern founders.This is the only trade mark program that combines:
✓ Legal tools that think like a lawyer
✓ Real-time support that feels like having a lawyer in your corner
Here’s what you unlock when you enrol:
✓ 6 Lawyer-Backed Modules Step-by-step guidance to file your trade mark with clarity and confidence, no legal jargon required.
✓ 20+ Legal Checklists, Templates & Tools - Cut through overwhelm and skip the guesswork with practical, plug-and-play assets.
✓ Real-World Examples - Learn from successful filings and common mistakes, so you don’t become the next cautionary tale.
✓ 1 Month Access to Marki™ - Your AI-powered legal assistant trained on 20+ years of trade mark expertise. Ask questions, avoid errors, and move faster.
✓ 1 Month Inside The Legally Legit Lounge® - Unlimited legal Q&A with our expert team + a supportive community who gets it.
Total investment?Just $399
Your brand’s legal foundation for less than the cost of a 1:1 legal consult.
Start protecting your brand today!
Enrol into Tricks of the Trade Mark®Payment $399
Let's break it down.
6 MODULES
VALUE: $10, 000+
BONUS #1
Legal Checklists & Templates(VALUE: $5,200)
When you join, you’ll get instant access to our library of checklists, worksheets, guides, and legal templates to help you at every step of your trade mark journey, saving you hours of research and thousands in legal fees.
Here’s just a taste:
✓ Trade Mark Search Checklist ($150)
✓ Application Prep Checklist ($150)
✓ Objection Response Checklist ($150)
✓ Evidence of Use Checklist ($150)
✓ Enforcing Your Trade Mark Rights Checklist ($150)
…plus 20+ more expert checklists, worksheets, and matrixes covering everything from trade mark classes to responding to objections, international applications, and beyond, and a suite of bonus legal templates valued at $1,650+ to help you respond confidently to trade mark office actions.
BONUS #2
Meet Marki™, Your AI-Powered Trade Mark Sidekick (with a Law Degree*) - 1 month access (VALUE $3000+)
Most AI tools give you generic guesses.
Marki™ gives you real legal strategy.
She’s not ChatGPT in a legal wig.
*Marki™ is trained on my 20+ years of IP expertise in trade mark filings, real objections, and the same legal shortcuts I use with $2K+ clients.
It’s like cloning my brain, and plugging it into your filing process.
Marki™ isn’t just smart. She’s strategic.
She can:
✓ Spot red flags in your trade mark name
✓ Help you choose the right class
✓ Catch risks before they become costly rejections
✓ Draft smarter responses to objections
✓ Explain legal terms in plain English
✓ Guide you like a lawyer (minus the $400/hr invoice)
And the best part?
She’s available 24/7, no calendar bookings or billable hours required.
You could spend weeks second-guessing.
Or let Marki™ help you file with legal-level confidence in a single afternoon.
Value? Easily $3,000+
Your cost? Included free for 1 month inside this cohort of Tricks of the Trade Mark®
Marki™ vs ChatGPT
WHAT YOU'RE ACTUALLY GETTING
Don’t just draft. File smart. File strong. File like a pro.
And if you ever hit a wall or want a second set of (human) legal eyes? That’s where The Legally Legit Lounge® comes in, real-time support from me and my team of trade mark experts.
BONUS #3
1-Month Access to The Legally Legit Lounge®
REAL LIFE SUPPORT, WHEN YOU NEED IT MOST
(Value: $12,000+)
The trade mark process is filled with “wait… is this right?” moments.
That’s exactly why you get 1 full month inside The Legally Legit Lounge®, your private support hub for when you need expert legal eyes (without the $2K invoice).
Inside the Lounge, you can:
✓ Ask unlimited questions about your application
✓ Get legal support directly from Riz and her team
✓ Learn from answers to other members' questions
✓ Stop second-guessing and get your trade mark filed with confidence
Access starts from the day you enrol, so you’ve got backup when you need it most.
This is your sign...
You’ve poured energy, love, and late nights into building your brand.
Don’t leave it vulnerable to knock-offs, copycats, or rookie mistakes that could cost you your name, literally.
Tricks of the Trade Mark® gives you the legal protection, the practical tools, and the peace of mind to lock it all in, fast.
✓ No overwhelm.
✓ No $2K+ lawyer bill.
✓ Just a proven system backed by 20+ years of experience, plus legal support and AI help if you hit a wall.
This is your legal shortcut.
This is your time to finally own your brand.
✓ One payment.
✓ Sign up now for just $399
Let’s get your trade mark filed, and your brand legally legit with the full trade mark dream team behind you!
By the End of Tricks of the Trade Mark®, you’ll:
✓ Know exactly how to protect your brand name, logo, or tagline, no lawyer required
✓ Feel confident navigating the trade mark process (even if legal stuff freaks you out)
✓ Stop second-guessing what to file, how to file, or if you’re doing it “right”
✓ Have a complete application lodged, and know how to handle anything that comes after
✓ Be able to enforce your rights if someone copies your brand
✓ Ditch the legal overwhelm and finally feel legit
Whether you’re a solo operator or scaling a 6-figure brand, this course gives you the roadmap and tools to get protected, fast, properly, and with zero fluff.
But I don’t want another course...
This isn’t another theory-based, 40-module course you’ll never finish. You’re not buying a course. You’re buying the legal confidence to protect your brand, in hours, not months. With expert shortcuts, lawyer-built tools, and access to real-life support if you hit a wall.
With Tricks of the Trade Mark®, you don’t just get a course, you get Marki™, your AI legal assistant trained on how I file trade marks… and The Lounge, where you can ask unlimited questions and get my actual brain on your application.
It’s designed to be completed in a single afternoon.
You could:
✓ Watch it while sipping coffee
✓ Use the Lounge, checklists and Marki™ to file same-day
✓ Walk away with your brand protected
✓ No legal background needed. Just plug, play, and protect.
Why Me? (Hi, I’m Riz)
I’m not just a lawyer. I’m a trade mark strategist, IP nerd, and creative entrepreneur who’s built multiple 6-figure businesses from scratch, so I know firsthand how critical brand protection is when you're trying to scale.
With 20+ years in the legal game, I’ve helped hundreds of founders, from designers to course creators, register their trade marks, protect their brand assets, and avoid costly mistakes.
This isn’t theory. This is the exact process I use with my 1:1 clients, the same ones who pay $2K+ GST before IP Australia fees.
I also built Marki™, the world’s first AI assistant powered by my legal know-how and trade mark IP. It’s not ChatGPT. It’s built from my frameworks, my systems, and the exact way I think when I file for clients.
You don’t need to hire a lawyer.
You need the lawyer’s strategy, and the tools to do it right the first time.
That’s what this course delivers.
Hear from our founders we’ve helped...
“Working with Foundd Legal has been a seamless and easy experience, and took the stress out of lodging a trade mark myself. Their ongoing communication has been great and I would recommend their services.”
Lucy K.
Patience Made
“The team at Foundd Legal were lifesavers! We attempted to do our trade mark ourselves, but boy, were we in over our heads. Not only did they act promptly and efficiently, but they made the impossible possible! Could not recommend them enough.”
Emma W.
Maxx Marketing
“Protecting my brand was high on my pre-launch priority list. Foundd Legal secured the Trade marks for both my logo and brand name, across multiple categories, and assisted in attaining a Design Rights Registration for my product. Riz and her team managed every step seamlessly, so I could focus on bringing my product to market. Post launch, Foundd is still my go-to for all my IP needs. I highly recommend Riz and her team.”
Jess B.
Somi
“The team at Foundd Legal made the trade mark process incredibly seamless. They were efficient, professional, and took the time to break everything down in simple terms, no overwhelming legal jargon! What initially felt daunting became straightforward and manageable thanks to their clear guidance. I highly recommend them to anyone navigating trade marks for the first time, or any time!”
Marie B.
Co-Active Life Design & Wellness Wings
“As a female founder and small startup business, Foundd Legal made the process to trade mark our brand so manageable and light. They celebrated our wins every step of the way which made dealing with legal jargon a little bit fun. They also provided all of the knowledge and finer details in a digestible manner which helped untangle any uncertainties or hesitation. I love that Foundd Legal is driven by women and ultimately attracts and empowers other women to do well.”
Kirby S.
ALK
“Registering our Trade Mark wouldn’t have been possible without the amazing team at Foundd Legal. They turned a daunting process into a seamless and efficient experience. Their expertise and dedication truly made a world of difference for us. If you’re seeking legal advice, Trade Mark guidance, or just don’t know where to start, look no further, this is your sign to reach out to them.”
Nicole N.
Leonos Studio
“Working with Riz and her team at Foundd on my legal contracts and Trade mark was phenomenal. They are so professional, super efficient, and leave you feeling so supported every step of the way! They are my go-to for all things legal and I now send all my clients here too! Cannot recommend highly enough!”
Taylor R.
Sacred Funnels
Frequently asked questions
Glad you asked. ChatGPT is a generalist. It doesn’t know Australian trade mark law, can’t guide you on class selection, and isn’t trained on the strategies I’ve developed over 20+ years in the IP space.
Marki™ is a specialist, built by me, using my legal know-how and experience across hundreds of successful filings. It’s trained on the same strategies I use with paying clients helping you spot red flags, avoid common traps, and file with confidence. Big difference.
Faster. Most studentsfile inunder 3 hours.
Sure, IP Australia gives you the official forms and general info. But what you won’t find online is my 20+ years of trademark experience, the actual filing strategies I use with 1:1 clients, or the $5200+ worth of templates, checklists, and objection responses I’ve developed from real-world cases.
This course doesn’t just teach you how to file. It shows you how to get it right the first time, with the tools, shortcuts, and legal smarts that aren’t shared anywhere else.
Withthiscourse, you get access to our community + legal support in The Legally Legit Lounge™. You can askunlimited questions thereandMarki™backingyou up.
No, no lawyer or service can guarantee registration.
We stand bythe value of this course. While wecan'tguarantee IP Australia will accept your application (no one legally can), we guarantee this is the most lawyer-backed, practical DIY guide out there.
Because this is a digital product with instant access to my legal frameworks, templates, and proprietary IP, we don’t offer refunds. Once you enrol, you get immediate access to all course content, tools, and bonus materials, the same ones my clients pay thousands for.
I stand by the quality and value of what you’re getting. If you’re unsure whether this is the right fit, feel free to DM or email us before enrolling, I’m happy to help you make the best call for your business.
The Lounge is our private legal support space where you can ask unlimited questions about your trade mark application and get guidance directly from Riz and her team (yep, real lawyers). You’ll also learn from other members’ Q&As inside the Lounge.
You get 1 full month of access starting from your enrolment date, so support is there when you need it most. No hourly fees, no Googling. Just legally legit answers, fast.
Yes!You’llhave the option to extend your access at a discounted rate if you want to stick around after your included month.We’llreach out to you with details once you are in.
Marki™ vs ChatGPT
WHAT YOU'RE ACTUALLY GETTING
The legal shortcut you wish you found sooner
This isn’t just a DIY course. It’s your complete legal action plan, built by a trade mark lawyer, for business owners like you.
What’s inside
When you join Tricks of the Trade Mark®, you’re not just getting a course, you’re getting a legal support system built for modern founders.This is the only trade mark program that combines:
✓ Legal tools that think like a lawyer
✓ Real-time support that feels like having a lawyer in your corner
HERE'S WHAT YOU UNLOCK WHEN YOU ENROL:
✓ 6 Lawyer-Backed Modules Step-by-step guidance to file your trade mark with clarity and confidence, no legal jargon required.
✓ 20+ Legal Checklists, Templates & Tools - Cut through overwhelm and skip the guesswork with practical, plug-and-play assets.
✓ Real-World Examples - Learn from successful filings and common mistakes, so you don’t become the next cautionary tale.
✓ 1 Month Access to Marki™ - Your AI-powered legal assistant trained on 20+ years of trade mark expertise. Ask questions, avoid errors, and move faster.
✓ 1 Month Inside The Legally Legit Lounge® - Unlimited legal Q&A with our expert team + a supportive community who gets it.
Total investment?
Just $399
Your brand’s legal foundation for less than the cost of a 1:1 legal consult.