Finally tick trade mark
registration off the to-dos!
Finally tick trade mark
registration off the to-dos!
registration off the to-dos!
Your business name, course title, logo, or signature slogan? If they’re not protected by a trade mark, they’re up for grabs.
Trade Mark Your Brand Before Someone Else Does
If you don’t register your trade mark, you don’t own your brand, and you’re legally exposed. That dreamy business name, clever course title, or brilliant logo? Anyone can copy, steal, or register it before you.
At Foundd Legal, we help creative founders like you legally lock down your brand assets through both Done-For-You Trade Mark Registration and our best-selling course Tricks of the Trade Mark® (powered by our signature legal bot, Marki™).
Whether you want to DIY with confidence or hand it off to a lawyer, we’ve got the most trusted trade mark solution in Australia’s creative biz space.
This is the only trade mark service built by a creative-business lawyer who’s also scaled ecommerce brands. We understand your IP, your industry, and your ambition.
At Foundd Legal, we help creative founders like you legally lock down your brand assets through both Done-For-You Trade Mark Registration and our best-selling course Tricks of the Trade Mark® (powered by our signature legal bot, Marki™).
Whether you want to DIY with confidence or hand it off to a lawyer, we’ve got the most trusted trade mark solution in Australia’s creative biz space.
This is the only trade mark service built by a creative-business lawyer who’s also scaled ecommerce brands. We understand your IP, your industry, and your ambition.
Trusted by hundreds of creatives, founders, and growing brands, including:
Maxx Marketing - Emma Williams
“The team at Foundd Legal were lifesavers! We attempted to do our trademark ourselves, but boy, were we in over our heads. Not only did they act promptly and efficiently, but they made the impossible possible! Could not recommend them enough. Thank you.”
Maxx Marketing - Marketing/Digital Products and Services
Wind Caddie – Zoe Tattersall
"Riz and the FounddLegal team have always been amazing at making legal work understandable and efficient; especially their Trademark service which we've used across multiple businesses.”
Wind Caddie Pty Ltd Category - Start up golf app
Ritua – Jasmine Meagher
“The communication was flawless and the team were incredibly insightful in providing specialised guidance.”
RITUA - Wellness supplements
LEONÓS STUDIO – Nicole Nughes
“Registering our Trade Mark wouldn’t have been possible without the amazing team at Foundd Legal. They turned a daunting process into a seamless and efficient experience. Their expertise and dedication truly made a world of difference for us. If you’re seeking legal advice, Trade Mark guidance, or just don’t know where to start, look no further — this is your sign to reach out to them.”
Leonós Studio - Brand & Website Design
Patience Made – Lucy Keig
“Working with Foundd Legal has been a seamless and easy experience, and took the stress out of lodging a trademark myself. Their ongoing communication has been great and I would recommend their services.”
Patience Made - Size and gender-inclusive clothing
Visionworks Optometrists – DouglasGrimson
“We engaged Foundd Legal to successfully trademark our business name in a saturated market. The team made the process clear and simple, explaining everything during the whole process to put us at ease. Thank you Team Foundd”
Vision works Optometrists - Full scope Eyecare, Eye Examinations, Prescription Spectacles and Contact Lenses.
Trade mark registration protects your
BANGIN’ BUSINESS NAME
creative business logo
Course name or business slogan
If it's your brand, protect it like you mean it.
Because if it’s not trade marked… it’s up for grabs.
Which Best Describes You?
No matter which path you choose, you’ll get real legal strategy and the support you need to protect your IP like a pro.
Done-For-You Trade Mark
Registration
You’ve got enough on your plate. Let us handle the entire trade mark process, from name checks to final filing, so you can focus on growing your brand while we handle the legal legwork.
Here’s what’s included in your package:
Free initial viability check
(1 class)
We start with a complimentary high-level review to check for any obvious conflicts with your proposed trade mark. This is a quick surface check, not a substitute for a detailed search, and helps flag any immediate red flags before moving forward. Obligation free, no charge.
Detailed viability research and report
✓ If things look promising, we proceed with a comprehensive trade mark search and strategy build.
✓ This phase includes:
✓A detailed search of the IP register for your chosen class
✓Tailored legal feedback on viability, risks, and recommendations
✓Creation of your Specification Report with goods/services breakdown
✓A recorded video explainer walking you through the full strategy
This is the core of our work, and where we ensure your application is properly positioned and classed.
Want to register under more than one class? Additional classes are available for an added fee, we’ll confirm and quote this in advance
Application Filing + Monitoring
Once you’ve approved the specs, we handle the full filing process with IP Australia.
We’ll:
✓ Submit your trade mark
✓ Manage all correspondence
✓ Monitor the progress
✓ Keep you informed every step of the way
Investment:
$1999 + GST + Government Fees
(Standard pricing covers 1 class; additional classes quoted separately.)
Multiple trade marks to register? We offer bundle discounts, book a consult and we’ll tailor your quote.
Important to Know:
Trade mark registration is never a guaranteed outcome, even with the strongest prep. There are many variables outside anyone’s control, including the decisions of the assigned IP Examiner. What we do guarantee is a robust application, backed by legal expertise, clear communication, and strategic class selection.
This is ideal if:
✓ You want expert eyes on your trade mark from day one
✓ You’d rather delegate the process to a professional
✓ You value peace of mind and legal clarity from start to finish
Want to DIY with Legal Support?
If you want to take charge of your own trade mark application without rookie mistakes, this is for you.
Tricks of the Trade Mark® is a lawyer-created, step-by-step course designed for online businesses, creatives, course creators and coaches to confidently navigate the trade mark process from idea to application.
It’s not just information. It’s a practical, strategic system designed to help you take action with support built in.
Here’s what you’ll learn:
✓ How to check if your brand name, logo or slogan is actually available
✓ The difference between business names, trade marks, and domain names
✓ How to choose the right class, and what happens if you don’t
✓ What IP Australia looks for (and how to avoid getting rejected)
✓ The exact steps to file your own trade mark application, without confusion
investment:
$399 AUD (incl. GST)
INCLUDES
✓ Lifetime access to the full course
✓ 1 month of Marki™ access (your legal chatbot assistant)
✓ 1 month inside the Legally Legit Lounge® (templates, tools + Q&A)
Want ongoing access?
and your $399 course fee is fully credited.
Why pay $6K when you can learn it once for $399?
Hiring a lawyer to file just one trade mark application can cost you $2K+. Got multiple names, products or logos to protect? You're looking at $6K or more in legal fees.
With this course, you’ll learn the entire process once, and reuse it every time you file.
Perfect for:
✓ Founders with multiple brands, product lines or course names
✓ Designers, creators and agency owners protecting IP for different projects
✓ Startups planning ahead for future launches
This is for you if:
✓ You want to understand how to legally protect your brand without blowing thousands upfront
✓ You’re just starting out and know the smartest investment is the one that protects your IP from day one
✓ You prefer to learn and take control, but want a lawyer-built system to guide you
✓ You’re not quite ready for Done-For-You, but still want guidance from a lawyer
✓ Your launching multiple offers and want to file trade marks again in future
✓ You want tools, support, and clarity (not confusion and Google rabbit holes)
Q. Why do you need help with a trade mark registration?
Spoiler alert: Having a business name alone doesn’t give you exclusive rights to it.
A: Without a trade mark, technically, competitors can snatch your business name, logo and your tagline up without consequences. Buuut the application process is notoriously confusing, complicated and completely yawn-worthy. So, whether you’re short on time, have a case of classification procrastination (a real thing) or simply would rather focus on growing your empire while we handle the tricky legal things… Here’s how to know your trade mark’s legally legit, with the best chance of getting approved.
Why Us? So glad you asked!
How it works
Registering your creative business’s trade mark couldn’t be easier. If you’re ready, simply complete the form and we’ll take care of the rest. If you need assistance, consult with us for expert guidance!
Frequently asked questions
Foundd Legal keeps it real and keeps it simple. We’re here to help creative startups, entrepreneurs, small business and influencers wrap their heads around the confusing, frustrating and sometimes convoluted world of law. You’re reading these FAQs, so we’re guessing that’s you! We aim to make starting your business easy, fuss free and dare we say - fun, by providing you with resources and legal services, both packaged and a la carte, perfect for your business! We’re straight-shooting, accessible and uncomplicated. We want to be your wingmen. Your sidekicks. Your go-to for all things #nextgenlaw
Foundd Founder and Principal Riz McDonald knows law, understands its complexities and has over 20 years of experience to back you. She’s also set up and run 6 figure ecommerce business and growing. Riz understands business. She gets the scary, she gets the complicated and she understands where you’re coming from as a business and as a human being out to create something awesome!
We do law differently. We help people like you succeed without breaking the bank. We don’t waste your time, we get to know you as a person and as a brilliant mind so we can help your business grow. We don’t treat you like encyclopaedias. We get that legal jargon is complex, so we stay approachable and make learning about law when it comes to your business attainable. We don’t beat around the bush, we tell it like it is and expect you to do the same. Transparency is key. We want to get to know you and smash apart those lawyer stereotypes! We love dorky questions. We dig deep to find the answers you need so your business is always one step ahead of the curve. We also like wine. Is that worth sharing in the FAQs? We think so.
Our trademark application service, priced at a total of $1999 + GST per application (excluding government fees), is structured in phases for your convenience and efficiency. Initially, we conduct a Viability Research phase. Should this reveal that your trademark is not viable, you'll only be charged for this phase, reducing the overall cost. This phased approach ensures you pay only for the steps taken, offering both transparency and value in protecting your brand.
For clients with multiple trademark applications, we offer a special discounted rate for secondary and subsequent applications, provided they fall within the same class of goods and services. This discount is our way of supporting your brand's growth and making the process more cost-effective for trademark protection. If you're planning to register multiple trademarks under the same class, please reach out to us for more details on our tailored pricing options.
