Public Relations Services Agreement
Whether you're writing press releases or managing media fallout at midnight, this PR & Crisis Comms Agreement has your back. Built for the realities of running a consultancy, it clearly defines your scope, manages client expectations, protects your intellectual property, and limits your liability, all in plain, powerful English.
This template covers both ongoing retainer work and one-off projects, including those high-stakes, fast-moving crisis situations. It’s flexible, comprehensive, and designed to keep your business protected while keeping clients clear on their obligations.
You'll also get a Video Walkthrough and User Guide that explains exactly what every clause means, how to customise it, and how to confidently send it to your clients.
About the Template
Developed by seasoned legal professionals, our templates are designed for ease and effectiveness. Each template is clear and user-friendly, allowing you to customise the essential details to align perfectly with your business needs.
Bonus Links: For extra guidance, check out our blog articles on...
Inspired by a Celebrity? How to Create Products Without Crossing the Legal Line
Navigating the Influencer Universe: A Straight-Talk Guide for SMEs and start ups
What’s included?
Your template purchase includes:
- Templates in Word format
- Template User Guide pdf – Handy hints on how to update your template
- Single user licence to edit, use and reuse the template as often as you need for your business
- BONUS: Future template updates
- BONUS: Video Guide – This video walkthrough is designed to guide you step-by-step through the template, providing clear instructions and assistance to help you successfully complete it with a few tips thrown in for good measure!
Got questions? Check out our FAQs below.
Clear Scope & Proposal Reference: Set deliverables and timelines via Proposal
Crisis Comms-Specific Clauses: High-pressure work covered with clarity and safeguards
Client Obligations: What they must provide, how quickly, and why delays are on them
Service Provider Obligations: What’s included, and what’s not your job to fix
Warranties & Indemnities: Realistic expectations with strong protections
Limitation of Liability: Caps your exposure, excludes reputational and consequential loss
Intellectual Property Clauses: You keep your frameworks and strategy IP, they get licensed outputs
AI Usage Restrictions: Stops clients from uploading your work into AI tools without permission
Fees, Deposits & Late Payments: Protect your cash flow with clear payment terms
Key Dates & Deliverables Table; Built-in placeholders to track projects or retainers
- PR consultants (freelancers or agencies)
- Crisis communication strategists
- Communications or media relations professionals
- Consultants offering both ongoing and project-based PR services
- Anyone managing public-facing messaging or media outreach for clients
- Retainer relationships with ongoing PR work
- One-off projects like launches, campaigns, or media training
- Crisis communication scenarios: reputation repair, urgent response, litigation-related PR
- Clearly setting expectations on turnaround time, approvals, and messaging control
- Protecting your time, IP, fees, and reputation in fast-paced environments
IMPORTANT
Purchasing our fill in your blanks templates for you to customise and ensure they suit you and your business needs, utilising our free resources or having a chat with us as part of a consultation doesn’t create a lawyer-client relationship between you and Foundd Legal (sorry!). It also doesn’t constitute legal advice. Please consult with a lawyer for any questions.
Our templates have been designed to cater to general contractual needs and, in some cases, specific industry requirements. However, they may not encompass all unique aspects or specific needs of your situation or industry. If you require specific terms, conditions, clauses, or provisions not covered in the template you purchase, we strongly recommend seeking professional legal advice. By using our templates, you acknowledge that they may not fully cover the intricacies of your individual circumstances and agree to modify and adapt the content as necessary to meet your specific requirements. We are not responsible for any omissions or the suitability of any template for your particular needs.
We do offer templates for countries outside of Australia, you will see on the specific template page which country or countries the template is available for, just make your selection! Unfortunately at this time, we are only offering templates for the countries specified.
Our templates are however customisable for countries outside of Australia, and whilst they are a good base and potentially save you money getting something created from scratch, it would be prudent to have a lawyer in your country to review the template especially if you have any questions. You get a single user licence and can re-use the templates you purchase as many times as you want for your own business needs! But keep in mind we’re a small business just like you, offering a service and we need more people like you to help us continue to grow - just like you! So from the bottom of our humble hearts, thank you for making a legit purchase and not sharing! Use of this Site and your purchase of any digital products or downloading of any free resources, are subject to our Terms and Conditions.
Have more questions? Read our FAQs