Promotions & Giveaways Kit

The Promotions & Giveaways Kit is designed for business owners who want to run competitions properly, professionally, and legally legit, without Googling “is this allowed?” at 11pm the night before launch. 

This bundle brings together the legal foundations and the practical admin tools you need to plan, launch, manage, and close out promotions with confidence. Whether you’re running a simple Instagram giveaway, a multi-platform competition, or a lead-generating promo campaign, this kit helps you set clear rules, manage entries, handle winner selection, and communicate outcomes clearly. 

At the heart of the kit is the Competition Terms & Conditions Template, which sets out entry requirements, eligibility, prize details, judging processes, liability protections, and platform disclaimers (including Facebook and Instagram). Supporting this are ready-to-use Social Media Disclaimers, DM/Email Winner Notification templates, and a Competition Checklist to keep everything organised and compliant from start to finish. 

So instead of worrying about compliance, disputes, or platform takedowns — you can focus on what promotions are meant to do: boost visibility, grow your audience, and build brand buzz. 

About the Template Kit 

Created by lawyers and peer reviewed by other lawyers for quality assurance, this fill in the blanks template kit can be ready within 30 minutes or less, ready for you to copy and paste into your website, landing page, or social media promotion workflow. 

Bonus Links: For extra guidance, check out our blog articles on... 

How to make sure your competition is legally legit 

5 Steps to Engaging an Influencer For a Giveaway 

How to build an Affiliate Program thats set for success! 

What’s included? 

Your template purchase includes: 

• Templates in Word format 
• Template User Guide pdf – Handy hints on how to update your template 
• Single user licence to edit, use and reuse the template as often as you need for your business 
• BONUS: Future template updates 
• BONUS: Video Guide – This video walkthrough is designed to guide you step-by-step through the templates, providing clear instructions and assistance to help you successfully complete them with a few tips thrown in for good measure! 

Got questions? Check out our FAQs below. 

Competition Terms & Conditions 

• Entry requirements and eligibility criteria 
• Competition duration, opening and closing dates 
• Clear description of the competition, purpose, and objectives 
• Rules and participant conduct guidelines 
• Intellectual property rights for user-generated content 
• Judging criteria and winner selection process 
• Prize details, value, eligibility, and distribution terms 
• Liability and indemnification clauses 
• Platform release wording for Facebook, Instagram, and other platforms 
• Governing law provisions 
• Privacy and data protection clauses 
• Space to include competition-specific conditions 

Social Media Disclaimers 

• Clear platform disclaimers required by Instagram, Facebook, and other platforms 
• Statements confirming the promotion is not sponsored, endorsed, or administered by the platform 
• Short-form disclaimer wording suitable for captions, bios, and stories 
• Longer-form wording for landing pages or websites 

DM / Email Winner Notification Templates 

• Clear winner notification messaging 
• Instructions for claiming prizes 
• Timeframes for response and forfeiture 
• Identity verification prompts (where required) 
• Professional, on-brand communication that reduces confusion 

Competition Checklist 

• Step-by-step planning checklist (before launch) 
• Compliance checks (terms, platform rules, privacy) 
• Launch and monitoring tasks 
• Winner selection and notification steps 
• Post-competition wrap-up and record-keeping 

Alright, let’s be clear, the Promotions & Giveaways Kit is for businesses who want to use competitions as a marketing tool without accidentally breaking rules or burning bridges. 

This kit is ideal for: 

• Online business owners running giveaways or promotions 
• Brands and eCommerce stores running competitions to grow audiences 
• Coaches, creatives, and service providers running social media giveaways 
• Businesses using Instagram, Facebook, or multi-platform promotions 
• Anyone collecting entries, emails, or user-generated content via competitions 

If you want to run promotions that are engaging, professional, and compliant, this bundle is for you. 

IMPORTANT 

Purchasing our fill in your blanks templates for you to customise and ensure they suit you and your business needs, utilising our free resources or having a chat with us as part of a consultation doesn’t create a lawyer-client relationship between you and Foundd Legal (sorry!). It also doesn’t constitute legal advice. Please consult with a lawyer for any questions. 

We do offer templates for countries outside of Australia, you will see on the specific template page which country or countries the template is available for, just make your selection! Unfortunately at this time, we are only offering templates for the countries specified. 

Our templates are however customisable for countries outside of Australia, and whilst they are a good base and potentially save you money getting something created from scratch, it would be prudent to have a lawyer in your country to review the template especially if you have any questions. 

You get a single user licence and can re-use the templates you purchase as many times as you want for your own business needs! But keep in mind we’re a small business just like you, offering a service and we need more people like you to help us continue to grow - just like you! So from the bottom of our humble hearts, thank you for making a legit purchase and not sharing! Use of this Site and your purchase of any digital products or downloading of any free resources, are subject to our Terms and Conditions. 

Have more questions? Read our FAQs