Influencer & Promotion Kit
Want to run influencer campaigns, affiliate programs, and promotions without things getting messy, confusing, or legally risky? The Influencer & Promotion Kit is your complete legal toolkit for brands who want to collaborate with influencers and promoters properly.
This bundle includes:
Brand & Influencer Agreement,
Affiliate / Referral Agreement,
Competition Terms & Conditions,
Print Release,
Model Release; and
Confidentiality Agreement.
giving you everything you need to work with influencers and promoters properly (and protect your content, payments, brand reputation, and sensitive info along the way).
The Influencer & Promotion Kit is the ultimate legal bundle for brands and businesses who want to grow through influencer marketing, referrals, and promotional campaigns, without relying on screenshots, vague DMs, or “we’ll just figure it out later” energy.
This kit helps you lock in clear expectations from day one, protect your content and intellectual property, and make sure everyone knows what’s happening, what’s required, and what happens if things go wrong (because sometimes… they do).
At the core of this bundle is the Brand & Influencer Agreement, designed to streamline influencer partnerships with clear deliverables, payment terms, content guidelines, and usage rights. It also includes a bonus campaign brief to help you plan and execute campaigns with structure and confidence.
You’ll also get an Affiliate / Referral Agreement to set out program rules, commissions, obligations, and marketing boundaries, perfect if you’re working with promoters, ambassadors, referrers, or affiliate partners.
And because many promotions involve giveaways (hello brand awareness 👋), you’ll also receive Competition Terms & Conditions to ensure your giveaways and competitions are compliant and clearly communicated.
To round it all out, this kit includes the Print Release and Model Release so you can confidently use content captured during campaigns, shoots, and events, plus a Confidentiality Agreement (NDA) to protect your brilliant ideas, sensitive brand info, and confidential campaign strategies.
In short: this kit gives you the confidence and legal foundations to run campaigns professionally, build trust with partners, and protect your brand as you grow.
About the Template Kit
Created by lawyers and peer reviewed by other lawyers for quality assurance, this fill in the blanks template kit can be ready within 30 minutes or less, ready for you to copy and paste into your systems and send to your influencer/affiliate/partner for signing.
Bonus Links: For extra guidance, check out our blog articles on...
How To Have A Legally Legit Collab
Navigating the Influencer Universe: A Straight-Talk Guide for SMEs and start ups
How to build an Affiliate Program thats set for success!
What’s included?
Your template purchase includes:
- Templates in Word format
- Template User Guide pdf – Handy hints on how to update your template
- Single user licence to edit, use and reuse the template as often as you need for your business
- BONUS: Future template updates
- BONUS: Video Guide – This video walkthrough is designed to guide you step-by-step through the templates, providing clear instructions and assistance to help you successfully complete it with a few tips thrown in for good measure!
Got questions? Check out our FAQs below.
Brand & Influencer Agreement
- Clear compensation terms (fees + payment schedule)
- Content guidelines to ensure brand alignment and compliance
- Deliverables, timelines, and posting requirements
- Intellectual property rights and content ownership clarity
- Confidentiality protections
- Campaign brief prompts to plan campaigns properly
- Obligations on each party (brand + influencer)
- Termination terms for early exit or breach
- Specific legal clauses to keep your influencer arrangement legally legit
Affiliate / Referral Agreement
- Customisable affiliate program terms and conditions
- Referrals and commission structure rules
- Obligations and promotional boundaries
- Intellectual property rights and brand usage rules
- Marketing provisions and compliance expectations
- Confidentiality provisions
- Termination clauses
- Warranties and indemnities
Competition Terms & Conditions
- Entry rules and eligibility requirements
- Competition duration and deadlines
- Prize details and distribution process
- Judging criteria and winner selection method
- Marketing consents and user-generated content terms
- Liability protections and indemnities
- Facebook/Instagram platform release wording
- Privacy and data protection provisions
- Governing law clause
Print Release
- Clear print and usage permissions for commercial images
- Digital vs print use boundaries
- Strengthens your content usage rights alongside your agreements
- Protects copyright and supports professional workflows
Model Release
- Permission to use images and video for commercial purposes
- Full commercial release (plus limited release options)
- Minor clauses where required
- Licence to use content for marketing and promotions
- Suitable for BTS and campaign content
Confidentiality Agreement (NDA)
- Protects confidential information shared between parties
- Clear definition of what is “confidential”
- Non-disclosure and non-use obligations
- Exceptions for permitted disclosures
- Customisable confidentiality duration
- Remedies and breach enforcement guidance
- BONUS: Pre-Disclosure Checklist to help you share information safely
Alright, let’s be clear, the Influencer & Promotion Kit is for businesses who want to work with influencers and promoters professionally, with clear legal boundaries and strong protection.
This kit is perfect for:
- Brands working with influencers and content creators
- Online businesses running affiliate or referral programs
- Coaches, course creators, and product-based businesses launching campaigns
- E-commerce businesses building ambassador networks
- Businesses hosting promotions, giveaways, and competitions
- Agencies or teams coordinating influencer campaigns (brand-side)
- Any business wanting to protect content, campaigns, and confidential information
If you want structured, compliant, stress-free influencer marketing, this kit is for you.
IMPORTANT
Purchasing our fill in your blanks templates for you to customise and ensure they suit you and your business needs, utilising our free resources or having a chat with us as part of a consultation doesn’t create a lawyer-client relationship between you and Foundd Legal (sorry!). It also doesn’t constitute legal advice. Please consult with a lawyer for any questions.
We do offer templates for countries outside of Australia, you will see on the specific template page which country or countries the template is available for, just make your selection! Unfortunately at this time, we are only offering templates for the countries specified.
Our templates are however customisable for countries outside of Australia, and whilst they are a good base and potentially save you money getting something created from scratch, it would be prudent to have a lawyer in your country to review the template especially if you have any questions.
You get a single user licence and can re-use the templates you purchase as many times as you want for your own business needs! But keep in mind we’re a small business just like you, offering a service and we need more people like you to help us continue to grow - just like you! So from the bottom of our humble hearts, thank you for making a legit purchase and not sharing! Use of this Site and your purchase of any digital products or downloading of any free resources, are subject to our Terms and Conditions.
Have more questions? Read our FAQs