No spam. Just the checklist. Unsubscribe any time. 

★★★★★

Working with Riz at Foundd Legal has been an absolute delight. I first reached out witha long listof questions back in December, where they kindly responded (even while on their holiday break) and smoothed out the bumps. They have a way of making the journey fun and exciting, something deeply appreciated whenyou'repiecing together the jigsaw puzzle of a business. They really care about people and their businesses, and you can really feel that in every interaction.

Hayley N.
★★★★★

The team at Found Legal were great to deal with. They explained everything very clearly, including the costs up front – so there were no hidden surprises! 

The process was stress-free and one less thing I had to worry about organising as a small business owner. 

Katy K.
★★★★★

A seamless experience working with the team from Foundd. Right from the initial discovery call to the final submission and approved legal documents.I now have a registered trademark to my business and brand and was given so much support in doing so. The shared knowledge to setting things up legitimately was given with ease and all of the different options and routes I could have explored also.It's a solid investment and process but well worth the time, sense of security and satisfaction at the end. Thank you Riz & team!

Kirby S.

You've registered your business name. You've got the ABN. You've built the brand.

But here's what most business owners don't realise until it's too late: none of that gives you exclusive legal rights to your brand name. 

Only a registered trade mark does. 

This free checklist covers the four things to get clear on before you register your trade mark in Australia, in plain English, no jargon. 

What's inside?

The checklist covers: 

  • Why your business name registration doesn't protect you (and what does) 
  • Whether to register your name, your logo, or both 
  • How to choose the right class of goods and services 
  • Who should actually own the trade mark 

Short. Practical. Jargon-free. 

Meet Riz 

I'm Riz, founder of Foundd Legal and an online business lawyer who's helped thousands of Australian business owners get legally protected. 

With 20+ years in law and firsthand experience building my own brand from scratch, I know what's at stake when your name isn't protected. I've seen businesses lose their brand identity to someone who simply filed first. I've helped clients fight to keep names they'd been trading under for years, and watched that fight cost far more than a trade mark application ever would have. 

Trade mark registration is one of the most valuable things you can do for your brand. Not just to be legally legit, but to protect everything you've built, make your business more valuable, and give yourself the freedom to grow without looking over your shoulder. 

This checklist is your first step. It's free, it's practical, and it's written in plain English,  because protecting your brand shouldn't require a law degree.