instagram influencer agreement contract template
Influencer Agreement template guide for Influencer or Brand

Brand and Influencer Agreement Contract Template


Welcome to the world of Brand and Influencer Partnerships! A connection has been made, now the brand is trusting the influencer to introduce it to the world with flair and honesty and the influencer trusts that the brand will create a fair agreement that is mutually beneficial. This, friends, is why a contract is so important. Going over everyone’s expectations - and having the legal documents to back them all up in case things get messy - will help to create a safe and comfortable environment to work within. All that being said, check out this Influencer Agreement!


This is a detail driven Influencer Agreement template that you’ll be able to tailor to each collaboration and use with pretty much any influencer and brand you are working with on your social media channels and blog. It takes you through the nitty gritty of payment terms, cancellation policies, post deadline expectations and provisions to protect copyright. Sounds fun, right!? We’ve  created a handy user guide that helps explain things a bit more...we get that legal speak can be a bit overwhelming and, well, hopefully the guide keeps things a little more clear and interesting! You know what else we’ve included as a little bonus for you? A campaign brief template. Yup. That’s right. You’re welcome!

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Key Features

- High level summary of the collaboration
- Payment terms
- Copyright ownership information
- FTC/AANA disclosure language
- Creative control language
- obligations as the Influencer
- obligations as the Brand
- Engagement/expectation
- Confidentiality clause
- Limitation of liability clause
- Other legal stuff to keep you legally legit!


- Word format for quick and easy editing
- Campaign Brief to give you a starting point!
- User Guide to walk you through what it all means 

For Who

- Influencers. This is all about you and your business relationship with the brand you’re signing on with. Protect yourself so you can enjoy the ride!
- Brands. Your brand is what is going to create your loyal clients. So you better believe you want to properly lock in your influencer rockstar the right way!  
- Creative businesses
- Any product based business wanting influencer marketing

For What

- Social media posts (Facebook, Instagram, Pinterest)
- Sponsored blog posts
- Videos Podcasts
- Live video or other live or story-format content campaigns

Not For

- Joint product collaborations
- Joint licensing deals


Also known as an Influencer Contract, Influencer Marketing Agreement or Influencer Marketing Contract.

Please note that using our online services and templates doesn’t constitute legal advice and doesn’t create a lawyer-client relationship between you and Foundd Legal. If you have questions about the contract template and whether it fits your specific needs or need legal advice, why not book in a free consultation? The information offered on should be considered informational only and is NOT LEGAL ADVICE.

Jurisdiction: All Australian jurisdictions. This template adheres to Australian principles of contract law and is designed for those doing business in Australia. While similar principles may apply in your jurisdiction, please consult with a lawyer qualified in your jurisdiction.

Ready to go?

Sitting with a brilliant brand but unsure about where to go from here? We’re here to help you get your business off the ground when it comes to all things legal. Bonus! We won’t make it confusing! Legal can be fun. We swear. So book us now for your free consultation.