Podcast Monetisation & Sponsorship Kit

The Podcast Monetisation & Sponsorship Kit is designed for podcasters who are ready to monetise properly, with clear agreements that support growth, protect your platform, and make you look seriously professional. 

Whether you’re landing your first sponsor or scaling your podcast with ongoing brand partnerships, the Podcast Sponsorship Agreement helps you create confident, commercial arrangements with everything set out in writing. It covers key terms like brand promotion, content expectations, campaign inclusions, exclusivity (if applicable), payment terms, and exit rights, so there’s no confusion once money is involved. 

The kit also includes a Speaker Agreement for guest experts, collaborators, or educators. This is ideal where guests are contributing expertise, promoting episodes, or participating in structured content, helping manage expectations around preparation, promotion, and participation before recording begins. 

To complete the legal picture, you also get a Podcast Guest Release, which protects your right to record, publish, edit, reuse, and monetise podcast content across platforms. This is essential if you plan to repurpose episodes for marketing, paid programs, social media, courses, or future sponsorship opportunities. 

Because monetising a podcast shouldn’t rely on awkward DMs, vague promises, or “we’ll sort it later” conversations.  This kit gives you clear, professional agreements so you can grow with confidence, and stay legally legit while you do it. 

About the Template Kit 

Created by lawyers and peer reviewed by other lawyers for quality assurance, this fill in the blanks template kit can be ready within 30 minutes or less, ready for you to copy and paste into your system and send to your sponsor or guest for signing. 

Bonus Links: For extra guidance, check out our blog articles on... 

Streamlining Speaking Engagements: A guide for Speakers and Event Organisers 

Podcast: Why Having an Online Voice is Important 

5 Reasons Why You need a Podcast Manager Agreement 

What’s included? 

Your template purchase includes: 

• Templates in Word format 
• Template User Guide pdf – Handy hints on how to update your template 
• Single user licence to edit, use and reuse the template as often as you need for your business 
• BONUS: Future template updates 
• BONUS: Video Guide – This video walkthrough is designed to guide you step-by-step through the templates, providing clear instructions and assistance to help you successfully complete it with a few tips thrown in for good measure! 

Got questions? Check out our FAQs below. 

Podcast Sponsorship Agreement 

• Clear sponsorship deliverables (mentions, ad reads, integrations) 
• Brand representation and promotional obligations 
• Social media promotion expectations (if included) 
• Exclusivity provisions (optional) 
• Event participation options (where relevant) 
• Duration and termination clauses 
• Payment and compensation terms 
• Confidentiality provisions 
• Plain-English structure to support smooth sponsor relationships 
• Miscellaneous legal clauses to keep your sponsorship legally legit 

Speaker Agreement (for Guest Experts) 

• Clear scope of the guest appearance (topic, format, length) 
• Expectations and responsibilities for both parties 
• Promotion and marketing obligations (optional) 
• Intellectual property provisions for materials shared 
• Logistics and recording requirements 
• Termination and cancellation provisions 
• Force majeure protection for unexpected changes 

Podcast Guest Release 

• Confirms guest consent to audio and/or video recording 
• Grants rights to publish, edit, reuse, and repurpose podcast content 
• Allows use across podcasts, social media, websites, email, ads, and digital products 
• Covers promotional and commercial use, including sponsorships and paid programs 
• Clarifies intellectual property ownership and licensing 
• Confirms no fees, royalties, or ongoing compensation are owed unless documented otherwise 
• Permits use of the guest’s name, voice, image, and likeness 
• Reduces risk of future disputes or claims 
• Suitable for electronic signature or click-to-accept workflows 

Alright, let’s be clear - the Podcast Monetisation & Sponsorship Kit is for podcasters who want to grow their platform and revenue with proper legal foundations in place. 

This kit is ideal for: 

• Podcast hosts securing sponsorships and brand deals 
• Podcast producers working with sponsors across multiple episodes 
• Independent podcasters monetising through ads and partnerships 
• Podcast networks looking to standardise sponsorship arrangements 
• Podcasters bringing in guest experts, speakers, or educators 
• Business owners using podcasts as a marketing channel and income stream 

If you want to monetise your podcast professionally and protect your partnerships - this kit is for you. 

IMPORTANT 

Purchasing our fill in your blanks templates for you to customise and ensure they suit you and your business needs, utilising our free resources or having a chat with us as part of a consultation doesn’t create a lawyer-client relationship between you and Foundd Legal (sorry!). It also doesn’t constitute legal advice. Please consult with a lawyer for any questions. 

We do offer templates for countries outside of Australia, you will see on the specific template page which country or countries the template is available for, just make your selection! Unfortunately at this time, we are only offering templates for the countries specified. 

Our templates are however customisable for countries outside of Australia, and whilst they are a good base and potentially save you money getting something created from scratch, it would be prudent to have a lawyer in your country to review the template especially if you have any questions. 

You get a single user licence and can re-use the templates you purchase as many times as you want for your own business needs! But keep in mind we’re a small business just like you, offering a service and we need more people like you to help us continue to grow - just like you! So from the bottom of our humble hearts, thank you for making a legit purchase and not sharing! Use of this Site and your purchase of any digital products or downloading of any free resources, are subject to our Terms and Conditions. 

Have more questions? Read our FAQs