How to Advertise Your Injectables Clinic Without Breaking the Law

If you run an injectables clinic, chances are you’ve felt this tension:

You want your marketing to be visible, modern, and confident, while avoiding posts, ads, or emails that could trigger a TGA takedown, an AHPRA investigation, or an official inquiry.

Understand that injectable clinics are permitted to advertise, but strict requirements apply to what and how you promote.

This guide details compliant marketing strategies to ensure your brand remains strong and your promotions are protected.

(For Busy Clinic Owners)

• You are allowed to advertise your clinic, but you cannot advertise prescription-only injectables directly or by implication.
• Your clinic’s advertising must always comply with the rules of the TGA, AHPRA, and the Australian Consumer Law.
• Many breaches happen on social media because content is fast, visual and informal.
• Posts, pictures, comments, and testimonials about clinic services are all considered advertising by regulators.
• A clear system + checklists make compliance manageable (and way less stressful).

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Content Index

• Why is injectable marketing so heavily regulated?
• The three laws that apply to your clinic
• What you can legally advertise
• What will get clinics into trouble fast?
• Social media: the biggest risk zone
• Safe ways to market injectables (that still convert)
• A simple compliance checklist before you post
• The compliance system clinics rely on
• About the Author + Legal Disclaimer

Why Injectables Marketing Is So Heavily Regulated

Injectables sit in a unique category.

They’re:

• cosmetic in demand
• medical in nature
• prescription-only in most cases
• delivered by registered health practitioners

These combined factors are precisely why regulators closely monitor promotional activities.

These rules exist to prevent unsafe demand, misleading claims, and normalisation of medical procedures as beauty products. It’s about preventing:

• misleading claims
• unnecessary treatment
• unsafe inducements
• public misunderstanding of medical risks

This is why clinics must recognise the need to manage these three legal frameworks concurrently.

The Three Laws That Apply to Injectables Clinics

1. AHPRA (Health Practitioner Advertising Rules)

If your clinic employs or contracts nurses or doctors, AHPRA’s advertising rules apply.

AHPRA focuses on how regulated health services are advertised.

Key things AHPRA cares about:

• No testimonials used to promote clinical services
• No misleading or deceptive claims
• No unrealistic expectations
• No encouragement of unnecessary treatment

Whenever a nurse or doctor provides the service, AHPRA’s rules apply and must be followed.

2. TGA (Therapeutic Goods Advertising)

The Therapeutic Goods Administration regulates the advertising of therapeutic goods to the public.

Key rule: Prescription-only medicines must never be advertised to the public, even indirectly.

Most cosmetic injectables contain Schedule 4 prescription substances.

That means you cannot:

• Name injectable brands
• Show packaging, vials, syringes, or needles
• Use images or wording that implies prescription injectables
• Advertise dosage (for example, “1ml of ___”)
• Discount, bundle, promote, or give away injectable treatments 

Even indirect references constitute non-compliance.

3. Australian Consumer Law (ACL)

Australian Consumer Law applies to every business, including injectables clinics. 

Clinics commonly breach ACL by using claims such as: 

• “guaranteed results”
• “safe and risk-free.”
• “best injectables clinic”
• “no side effects”
• “permanent results”

Avoid brand names and avoid making promises about results, safety, or permanence, even if those claims are commonly used in the industry.

Key Takeaway

Effective injectables marketing isn’t about avoiding advertising.  It’s about managing AHPRA, TGA, and ACL requirements together, not in isolation. 

What You Can Advertise as an Injectables Clinic

Yes, there is a compliant way to market your clinic.

You can advertise:

✔ Your clinic brand

✔ Practitioner expertise and qualifications

✔ Consultations

✔ Education-based content

✔ The process (not the product)

✔ Generic service categories

✔ Non-prescription cosmetic treatments

✔ Clinic environment and professionalism

Examples of compliant language:

• “Consultations available to discuss treatment options.”
• “Individual assessment required to determine suitability.”
• “Treatment recommendations are based on clinical assessment.”
• “Results vary between individuals.”
• “General information only, not medical advice”

The goal should be to inform, educate not induce.

What Gets Clinics Into Trouble Fast

These are the most common mistakes regulators see:

✘ Naming injectable brands

✘ Showing syringes, needles, or vials

✘ Before-and-after images of injectables

✘ Testimonials about results

✘ Reposting influencer reactions

✘ Discounting or bundling injectables

✘ Making certainty or safety claims

✘ Ignoring comments that make claims

If the public can clearly tell:

what was injected, or what result is guaranteed

…it’s probably not compliant.

Social Media: The Biggest Risk Zone

Instagram, TikTok, and Facebook are where most breaches happen, because content is fast, visual, and informal.

But legally?

• Stories = advertising
• Reels = advertising
• Comments = advertising
• DMs you repost = advertising
• Influencer content you share = advertising

You’re responsible for everything published under your business name.

This is why all clinics must establish formal compliance procedures rather than rely on intuition.

How to Market Injectables (That Still Convert)

Compliant doesn’t have to mean boring.

High-performing, low-risk strategies include:

• Educational reels (“how consultations work”)
• Myth-busting content
• Skin anatomy education
• Practitioner-led Q&As
• Behind-the-scenes clinic culture
• Consultation pathways
• Non-medical treatment promosClear, neutral copywriting

The clinics that excel in compliance are strategic and proactive, not simply quieter.

Before You Post

Before anything goes live, ask:

1. Does this imply a prescription-only injectable?
2. Does this rely on testimonials or outcomes?
3. Could this mislead a reasonable person?

If any answer is uncertain, halt publishing and conduct a compliance check. Use a system that tells you instantly.

If you would rather follow a clear, step-by-step system than keep guessing, here’s an easier way:

That's why we created the AHPRA & TGA Marketing Compliance Pack for Clinics.

It’s a clinic-friendly, plain-English compliance system that shows you:

✔ what you can and can’t say

✔ how to advertise injectables safely

✔ how AHPRA, TGA, and ACL overlap

✔ what wording and images are high risk

✔ how to manage comments and reviews

✔ how to train your team and contractors

✔ how to build compliant workflows across socials, ads, email, and websites

No legal jargon.

No decoding legislation.

No “hope this is okay” posting.

Explore the 

AHPRA & TGA Marketing Compliance Pack for Cosmetic Injectors

Protect your clinic, registration, and business today.

 

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Disclaimer

We do our best to keep this content accurate and up to date, but laws change, interpretations evolve, and the internet isn’t perfect. Occasionally, information may be outdated or contain errors.

This content is for general information only and isn’t legal advice. If you choose to rely on it, you do so at your own discretion. For advice specific to your business, you’ll need support tailored to your situation. 

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