instagram influencer agreement contract template
Influencer Agreement template guide for Influencer or Brand

Marketing Agency and Influencer Agreement Contract Template


Welcome to the world of Agencies who work with Brands and Influencers! So your client wants to hire an influencer but they don't know where to start, it's all too confusing, they don't know what they should be asking and how and want you to manage it? Then this, is where this contract comes in. Going over everyone’s expectations - and having the legal documents to back them all up in case things get messy - will help to create a safe and comfortable environment to work within. 


This is a detail driven Marketing Agency and Influencer Agreement Contract template that you’ll be able to tailor to each collaboration and use with pretty much any influencer on behalf of your client/brand.  It takes you through the nitty gritty of payment terms, cancellation policies, post deadline expectations and provisions to protect copyright. Sounds fun, right!? We’ve  created a handy user guide that helps explain things a bit more...we get that legal speak can be a bit overwhelming and, well, hopefully the guide keeps things a little more clear and interesting! You know what else we’ve included as a little bonus for you? A campaign brief template. Yup. That’s right. You’re welcome!  Not only that, we have structured it so you can incorporate the terms and conditions portion as a URL hyperlink into the campaign brief.. or not it's entirely upto you.

Looking for another contract template? We’ve got you covered. View the full range of super fun legal contract and agreement templates we have available!

Not sure whether this contract template is right for you? We're happy to help!  Book your free initial consultation here!

Key Features

- High level summary of the collaboration
- Payment terms
- Copyright ownership information
- FTC/AANA disclosure language
- Creative control language
- obligations as the Influencer
- obligations as you
- Engagement/expectation
- Confidentiality clause
- Limitation of liability clause
- Other legal stuff to keep you legally legit!


- Word format for quick and easy editing
- Campaign Brief to give you a starting point!
- User Guide to walk you through what it all means 

For Who

Marketing or any other agency that engages influencers on behalf of their clients/brands.  Protect yourself so you can enjoy the ride!

For What

- Social media posts (Facebook, Instagram, Pinterest)
- Sponsored blog posts
- Videos Podcasts
- Live video or other live or story-format content campaigns

Not For

- Joint product collaborations
- Joint licensing deals


Please note that using our online services and templates doesn’t constitute legal advice and doesn’t create a lawyer-client relationship between you and Foundd Legal. If you have questions about the contract template and whether it fits your specific needs or need legal advice, why not book in a free consultation? The information offered on should be considered informational only and is NOT LEGAL ADVICE.

Jurisdiction: All Australian jurisdictions. This template adheres to Australian principles of contract law and is designed for those doing business in Australia. While similar principles may apply in your jurisdiction, please consult with a lawyer qualified in your jurisdiction.

Ready to go?

Sitting with a brilliant brand but unsure about where to go from here? We’re here to help you get your business off the ground when it comes to all things legal. Bonus! We won’t make it confusing! Legal can be fun. We swear. So book us now for your free consultation.